

RICK HEvRT
Artistic Direction & Release Strategy
Global Pop-Dance Project
Hit-driven music × Scalable Character IP
3D + Real Performance + Social Content
LORE:
01
Who is SHIWAKA?
Hit-driven pop-dance with a distinctive sonic identity:
Sci-fi, hook-driven modern alt-pop designed for summer playlists, beach environments and global pop-dance radio.
A distinctive alien frontman:
3 legs / 4 arms / instantly recognizable silhouette.
Hybrid format - beyond a “virtual artist”:
3D avatar + real-world performance + social-first digital content. A format built for TikTok and streaming
The project creates the feeling of a real artist from another world - not CGI.
02
The concept
The project is built around hits from the very first seconds:
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Strong melodic focus (hook - driven songwriting)
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Global sound (US / EU market fit)
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English and Spanish repertoire
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Modern electronic production
Vocal: distinctive, processed, with a unique character
Goal: playlist-ready / radio-ready / TikTok-ready records
03
Music & Style
Hook-driven songwriting, instantly memorable melodies and distinctive production elements.
Languages: English and Spanish
Content-driven model:
The character lives across social platforms → serialized storytelling → audience retention
Energy references:
Daft Punk / Peggy Gou / Global dance-pop / Anyma
04
USP
SHIWAKA is a highly distinctive visual character with strong recognizability:
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3 legs, 4 arms, a unique anatomy
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A signature “horn-like” vocal delivery
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A blend of organic and technological elements
Musically distinctive:
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Hook-driven songwriting with instantly memorable melodies
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Signature vocal processing creating a unique sonic identity
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Recognizable production style combining modern electronic pop with a futuristic character aesthetic
The result:
It feels like a real artist - not a digital creation
05
Scalability
SHIWAKA is built from day one as a scalable IP
Phase 1 - Launch:
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Streaming + TikTok / Reels / YouTube
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Serialized content
Phase 2 - Expansion:
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Artist collaborations
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Viral challenges
Phase 3 - Live:
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DJ + screens / visuals
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Hologram performance
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Live band
06
Potentiality & model
SHIWAKA = multi-revenue platform
• Streaming (global DSP)
• Live / touring
• Brand deals (high-fit character)
• Merchandising
• Sync (ads / games / film)
Designed for global scalability
07
The plan
The project is currently in its launch phase:
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First releases are ready
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Music video completed
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Social content in production
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Core creative and production team assembled
Key release:
“Ir De Rumba” (summer drop) - a track with strong international potential
08
What are we looking for?
We are looking for the right partner to launch and scale the project globally:
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Label / management / hybrid model
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Release strategy and marketing support
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Access to industry network and A&R
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Global development and positioning
Audio Showcase
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