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RICK HEvRT

Artistic Direction & Release Strategy

Global Pop-Dance Project

Hit-driven music × Scalable Character IP

3D + Real Performance + Social Content

LORE:

01

Who is SHIWAKA?

Hit-driven pop-dance with a distinctive sonic identity:

Sci-fi, hook-driven modern alt-pop designed for summer playlists, beach environments and global pop-dance radio.

A distinctive alien frontman:

3 legs / 4 arms / instantly recognizable silhouette.

Hybrid format - beyond a “virtual artist”:

3D avatar + real-world performance + social-first digital content. A format built for TikTok and streaming

The project creates the feeling of a real artist from another world - not CGI.

02

The concept

The project is built around hits from the very first seconds:

  • Strong melodic focus (hook - driven songwriting)

  • Global sound (US / EU market fit)

  • English and Spanish repertoire

  • Modern electronic production

Vocal: distinctive, processed, with a unique character

Goal: playlist-ready / radio-ready / TikTok-ready records

03

Music & Style

Hook-driven songwriting, instantly memorable melodies and distinctive production elements.

Languages: English and Spanish

Content-driven model:

The character lives across social platforms → serialized storytelling → audience retention

Energy references:

Daft Punk / Peggy Gou / Global dance-pop / Anyma

04

USP

SHIWAKA is a highly distinctive visual character with strong recognizability:

  • 3 legs, 4 arms, a unique anatomy

  • A signature “horn-like” vocal delivery

  • A blend of organic and technological elements

Musically distinctive:

  • Hook-driven songwriting with instantly memorable melodies

  • Signature vocal processing creating a unique sonic identity

  • Recognizable production style combining modern electronic pop with a futuristic character aesthetic

The result:

It feels like a real artist - not a digital creation

05

Scalability

SHIWAKA is built from day one as a scalable IP

Phase 1 - Launch:

  • Streaming + TikTok / Reels / YouTube

  • Serialized content

Phase 2 - Expansion:

  • Artist collaborations

  • Viral challenges

Phase 3 - Live:

  • DJ + screens / visuals

  • Hologram performance

  • Live band

06

Potentiality & model

SHIWAKA = multi-revenue platform

• Streaming (global DSP)

• Live / touring

• Brand deals (high-fit character)

• Merchandising

• Sync (ads / games / film)

Designed for global scalability

07

The plan

The project is currently in its launch phase:

  • First releases are ready

  • Music video completed

  • Social content in production

  • Core creative and production team assembled

Key release:

“Ir De Rumba” (summer drop) - a track with strong international potential

08

What are we looking for?

We are looking for the right partner to launch and scale the project globally:

  • Label / management / hybrid model

  • Release strategy and marketing support

  • Access to industry network and A&R

  • Global development and positioning

Audio Showcase

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Visual Direction

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